it started with coffee.
Before any of this, Jake ran a coffee van in Bunbury's CBD under the BLXCK INK name, pushing out a hundred-plus cups a day. The uniform was tees he'd printed himself, and a funny thing kept happening: people stopped asking about the coffee and started asking about the shirts.
Enough people ask, eventually you listen.
the van · bunbury cbd
we tried everything.
on purpose.
Screen printing. A borrowed heat press. Third-party transfers. Vinyl stickers. Signwriting. Heat-transfer vinyl. A second press, then a third. For a few years the answer to "can you do it?" was yes, and every yes taught us something about what actually mattered: the feel of the print, how it wears, and whether it's still on the shirt a year later.
The wandering wasn't wasted. It's how we found out what to stop doing.
the shed years · say yes, learn fast
then we bet everything
on one machine.
Fifty thousand dollars on a commercial DTF printer. Not a gamble, a conclusion: after years of testing every method side by side, DTF won on feel, colour and durability, and it wasn't close. So we cut everything else. No more vinyl, no more screens, no more saying yes to jobs that deserved a no.
One method, done perfectly. That machine still runs six days a week, and it's the reason we can guarantee every print that leaves the building.
the txf300-75 · mid-print
we only print
what we supply.
Around 2020, Outfit Co became what it is now: a supply and print operation. We choose the garment, we inspect it, we print it, we press it, we pack it, we deliver it. Every step under one roof means nothing leaves here that we wouldn't put our own name on. Because it is our name.
That rule filtered out the wrong jobs and stacked up the right ones: local businesses who wanted it done properly, told their mates, and kept coming back.
old-school service,
new-school everything else.
Today it's a three-person team in South Bunbury: printing, pressing, folding, boxing, and hand-delivering across the local zone. The online builder means you can put a whole uniform order together at 9pm on a Tuesday, and the old-school part never changes: someone who genuinely cares whether the result is good, on every single order.
Where's it heading? Bigger, without getting worse. That's the whole plan.
south bunbury · today